Corporate Social Responsibility
I believe in the power of the Human Element to change the world. I strive not just to be a good neighbour, but also a global corporate citizen. I understand that my promise is my most vital product and through authentic relationships I am building better, stronger, more sustainable communities, where I do business.
I am donating a portion ($0.50 cents) of every massage towards charity.
For the month of June/18 my philanthropic efforts will be supporting; MS Bike / Team Winks
“Canada has the highest rate of MS in the world. Every day three more Canadians are diagnosed with multiple sclerosis, an unpredictable illness that affects vision, balance, memory and mobility. We don’t know what causes MS and there is no cure.”
“Your support means Canadian families who are affected by this disease do not have to face MS alone.”
“When you donate to my fundraising efforts for the MS Bike, your funds are invested into research to find the cause and cure for the disease, while providing services to Canadians with multiple sclerosis and their families. Thank you in advance for joining the fight to end MS.”
These are charitable initiatives which I've supported in the past;
May/18; ELLEN DEGENERES WILDLIFE FUND: “Established to support global conservation efforts for critically endangered species. Building a permanent home for the Dian Fossey Gorilla Fund is the first initiative of the Ellen DeGeneres Wildlife Fund. This project will permanently secure the future of wild gorillas in Rwanda by building on successful field conservation efforts, while empowering the people living near the gorillas to thrive in relationship to their own ecosystem. In 1967, Dr. Dian Fossey founded the Karisoke Research Center in Rwanda’s Virunga Mountains to protect and study the endangered mountain gorillas. Although Fossey’s life was cut short, her work lives on in the people and programs of the Dian Fossey Gorilla Fund and its continuing conservation success story.” Website;
April 2018; Sari; Therapeutic Riding: (A place where people with special needs find independence with horses.) SARI was founded in 1978 in memory of a little girl who loved animals. Sari Greenberg was born with Down Syndrome at a time when children with disabilities were often put in care. Instead, Syd and Jeanne embraced the opportunity to bring her home to the farm where SARI currently stands. The vision and compassion of two parents put therapeutic riding on the map. It is now a valuable activity that has changed the lives of many others. The dedication of staff and volunteers makes SARI one of Southwestern Ontario’s most well respected therapeutic riding organizations. Website;
Mar/18; Anova; Lunch Box Buddies Program (Part of Women’s Community House); “The Ministry does not provide funding to offer a school lunch for children in shelter. Our Lunch Box Buddies program is designed to meet that need. Help sponsor a child’s school lunch. We are able to provide; a sandwich, drink box, piece of fruit and two snack per child, per day. Costing; $1.25/day, $26.25/m (21 days), or $5066.25/yr. It is vital that our children have healthy lunches to fuel brain development, learning and succeed in their studies.”
Feb/18; Mothers Against Drunk Driving; they; “work to stop impaired driving and to support victims of this violent crime. Based on scientific formulas developed for the United States National Highway Traffic Safety Administration, MADD Canada estimates the number of lives saved at 42,526 (between 1982 and 2013). While such numbers provide an important perspective on the progress that has been made, it is important to remember that 45,394 Canadians were killed in alcohol-related crashes in this same period and impaired driving remains the leading criminal cause of death in this country.” Here is their website;
Jan/18; The Unity Project (“UP”) for Shelter of the Homeless
“We provide emergency and transitional housing, and promote community values in a safe, secular, home-like environment for men and women aged 18 and over. Out of our two buildings on our Old East Village property, we accommodate between 45-60 people per night, and typically operate at 129% over-capacity. Our shelter is open 24 hours every day offering comfortable dorms, nutritious meals and access to programs and services. Upon intake residents choose to cook, clean and perform day to day maintenance based on their interests, abilities and disabilities. We have no janitorial or kitchen staff… residents and frontline staff do it all. We keep the peace and get the dishes done. We run a tight ship with good values – like any good home!” Website;
Dec/17; Salvation Army, Centre of Hope
“The work of The Salvation Army in London spans over 125 years. The London Centre of Hope at 281 Wellington Street is located at the “gateway” of downtown and holds 267 emergency beds. When we see a need, our goal is to help that person regardless of the circumstances that brought trouble their way. In doing so we maximize the potential of their recovery and healing.” Website;
Nov/17; Shine The Light on Woman Abuse Campaign
“The goals of the campaign are to raise awareness of men’s violence against women by turning cities, regions and counties purple for the month of November; to stand in solidarity with abused women and support them in understanding that any shame and/or blame they may feel does not belong to them but to the perpetrators of their abuse; and to raise the profile of the community agencies that can provide abused women with help as they attempt to live their lives free from violence and abuse. Purple is a symbol of courage, survival and honour, and has come to symbolize the fight to end woman abuse.”
“The London Abused Women's Centre (LAWC) offers abused and exploited women and children over the age of 12 with hope and help. This includes women and girls exploited in prostitution/sex trafficking, abused by their partners and/or exposed to sexual harassment.”
“Women and girls are provided with woman-centred, trauma informed counselling, advocacy and support in a safe, non-crisis, non-residential setting.”
Oct/17; Canadian Cancer Society. "Investing in the best research has led to tremendous progress against cancer. We know more about what causes cancer, how it develops, how best to treat it and how we can improve the quality of life of people living with cancer. Today, about 60% of Canadians diagnosed with cancer will survive at least 5 years after their diagnosis. In the 1940s, survival was about 25%."
- Sept/17; Canadian Red Cross / Hurricane Appeal. "There are numerous reports of people stranded in their homes and water rescues are ongoing. Roads are flooded, rail lines are shut down, airports closed and hundreds of thousands have no power. Numerous hospitals, nursing facilities and dialysis centers are closed. The Canadian Red Cross maintains close ties with the American Red Cross and has opened an appeal to support the response. Money raised will enable the Red Cross to prepare for, respond to and help people recover from this disaster."
- Aug/17; The London Humane Society; "Established as a non-profit organization in 1899 and exists to improve the lives of animals in our community by providing temporary shelter and appropriate new families for unwanted or cruelly treated animals.Throughout the years, we have worked tirelessly to assist animals by providing them with a home until they can be adopted into a new family. Our ability to support animals in our community is entirely dependent on individual and corporate donations. We enforce the OSPCA Act and sections of the Criminal Code that are relevant to animal cruelty but we receive no government support at any level.”
- July/17; World Wildlife Fund Canada (“WWF”). Here is an excerpt from their website: “Over time, our work has evolved from protecting particular wildlife species and habitats to protecting life on Earth – including our own. Today, our work is about life, because everything we do is about securing the future of healthy, thriving ecosystems. And living, because the choices we make will decide that future—for us and for all species.” They believe good science is the foundation for sound conservation practice and policy. They aim to be at the forefront of thoughtful and pragmatic approaches to tough conservation problems, dare to take risks, try new ideas, and challenge our own and others’ thinking."
- June/17, my philanthropic efforts were supporting; The War Amps - Ontario; "improves the quality of life for Canadian amputees. A philosophy of “amputees helping amputees” has been the hallmark of The War Amps since 1918, when the organization was founded by amputee war veterans returning home from the First World War. Peer support, self-help and practical assistance are common threads that have been retained in the modern-day organization that developed from their efforts. Today, the Association continues to serve war amputees, and all Canadian amputees, including children."
- May/17; The Nature Conservancy of Canada (NCC), they "protect habitats for many of Canada’s endangered and iconic species, such as grizzly bear, mountain caribou and plains bison. To date, habitat has been protected for more than 181 assessed endangered species at risk."
- April/17; Wellspring London, "a warm and welcoming facility that offers a variety of supportive care programs, at no cost, for cancer patients and their families. Located inside the Centre Branch of the YMCA, providing emotional, psychological, restorative and educational support programs and services."
- July/16, Cdn Red Cross;
-August/16, Canadian Cancer Society;
- September/16, Women's Community House;
- October/16; London Food Bank;
- November/16, "The Poppy Fund" / my local legion
- December/16, Samaritans Purse;
- January/17, Mothers Against Drunk Driving, (MADD) Canada. Their mission is to stop impaired driving and to support victims of this violent crime. Here is their website;
- February/17; Raising the Roof; "a national leader in long-term solutions to ending homelessness. They support more than 50 community agencies across the country, and work together with partners in all sectors to address the issue. They bring awareness and attention to the challenges of homelessness, engaging Canadians through public education. Website;
- March /17; Make-A-Wish® Southwestern Ontario. Their mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. 79% of adult former wish kids confirm that their wish experience marked a turning point in their treatment and recovery. Here's the link to their website;